Blog Posts

Congratulations to our newly certified APSD home stagers!

Posted by Karen Schaefer on June 17, 2013 at 9:50am 0 Comments

Congratulations to our APSD newly certified Home Stagers! They had a great weekend of training and education and now are off to run amazing home staging businesses! And a special thanks to one of our APSD Master Home Staging Trainers, Kristy Morrison for delivering a GREAT training!

Please join me in congratulating:

Jeanne Schlaht

Sandy Ruhlen

Gregory Wilson

Simone Perreira

Cindy Charbonneau

Natasha DeCloet

We are blessed to have you join our…

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A bit about Sally Lewis

Posted by Karen Schaefer on June 6, 2013 at 12:50pm 0 Comments

Real Estate Staging Association
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Big Charity

Posted by Karen Schaefer on June 5, 2013 at 2:38pm 0 Comments

Hey Everyone, we are doing a giant Open House Event in Golden, CO and it will benefit CP CO (Cerebral Palsy of CO and FACES (A family abuse prevention organization www.FACESOnline.org) I am looking for donations for the silent auction. All donations are welcome and tax deductible. Can you let me know if you have a donation and/or can refer someone? Thanks so much! Love supporting good causes!

Our dear friend, Sally Lewis

Posted by Karen Schaefer on June 5, 2013 at 12:08pm 0 Comments

With a broken heart we wish goodbye to our dear friend and APSD Trainer, Sally Lewis. Please send your thoughts and wishes to her family so they know how dear she was to all of us.

6 tips on writing a good home staging press release

Posted by Karen Schaefer on May 24, 2013 at 11:12am 0 Comments

Just picked up these tips from PR Web and thought I would share them with you...enjoy! Karen Schaefer, Founder, APSD

Do Your Research

A successful pitch starts with sending your news to the right reporter. Go to the publication’s website, check to see who writes about your industry and read their articles. If you don’t determine the right contact, your pitch will end up in the trash folder.

2

Create a News Angle

Journalists have to deliver value, which means…

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HOME STAGING MARKETING & ADVERTISING


A global networking group specifically dedicated to APSD Certified Home Staging, Design and Marketing Professionals - by Karen Schaefer

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Barri Spratt posted a status
"Thanks so much Karen. I am really feeling this."
8 hours ago
Melody Johnson commented on Melody Johnson's album
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APSD Home Stager Training Exercise 3

"Karen, I am loving this training.  Please take a look at my 'hands on' exercises.  I love the feedback! Thanks!"
Monday
Melody Johnson posted photos
Monday
Patricia Marie Kelly posted a blog post

Tuck A Little Fabric In Your Bag of Tricks

Quick tip for Customer Presentations: Along with your fan decks, keep a few swatches of colorful textured fabrics in your business work bag. The best way to communicate your design concept to your customers is to have them see, feel, and touch your thoughts. You'll be sure to have them sign with you everytime once they…See More
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Karen Schaefer posted a blog post

Congratulations to our newly certified APSD home stagers!

Congratulations to our APSD newly certified Home Stagers! They had a great weekend of training and education and now are off to run amazing home staging businesses! And a special thanks to one of our APSD Master Home Staging Trainers, Kristy Morrison for delivering a GREAT training!Please join me in congratulating:Jeanne Schlaht Sandy Ruhlen Gregory WilsonSimone PerreiraCindy CharbonneauNatasha DeCloetWe are blessed to have you join our APSD Home Staging Family! Please join me in congratulating…See More
Monday
Karen Schaefer commented on Bonnie Wisniewski's blog post 4 Property Virtual Staging Order under contract
"Thanks Bonnie...this is awesome!"
Monday
Karen Schaefer liked Bonnie Wisniewski's blog post 4 Property Virtual Staging Order under contract
Monday
Bonnie Wisniewski posted a blog post

4 Property Virtual Staging Order under contract

A few months ago I offered to virtually stage a rehab project for a local ( high end ) broker. I did it gratis which certainly got his attention. The house sold quickly and at the list price.Several months passed, but he emailed me two days ago to see if I could do four projects at the same time. Hmmm let me think.... why sure!The photographer is a recent graduate from the Art Institute. Staging 4 rooms costs me $ 35 for the photo shoot, $ 50 for a full shoot. I mark that up 100% because I…See More
Saturday
Melody Johnson commented on Melody Johnson's photo
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APSD Hands On Exercise 2 Pic 1

"Have a peek at Exercise 2, Karen. I am enjoying this course and the creative process!"
Jun 11
Melody Johnson posted photos
Jun 11
Allen Price posted a photo

Cuddle pup pillow

I created this pillow for a boys room, it's so cozy made from a flat cotton sheet.
Jun 10
Allen Price commented on Allen Price's photo
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bedroom make over

"Can I say I really like your comments as well as the suggestions , very inspiring."
Jun 10
Allen Price commented on Allen Price's photo
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bedroom make over

"lol love it more pillows"
Jun 10
Allen Price commented on Allen Price's photo
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Home office

"There's one thing I was pondering, a rug on a rug?? lol I can see now and you know I had a red bamboo mat that would have been perfect."
Jun 10
Allen Price commented on Allen Price's photo
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Pillows

"Thank you Karen for all your kind comments ! I have made loads of pillows, if you can picture I dream of genie's bottle that's how my spare room looks. I'll post a cute one I did for a boy's room.  "
Jun 10
Evette E. Soto commented on Evette E. Soto's photo
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Design Conception to Actuality

"Thank youl............As a designer I enjoy giving clients a visual."
Jun 10
Karen Schaefer left a comment for Judy Montgomery
"Happy Birthday Judy! Have a wonderful day!"
Jun 10
Karen Schaefer commented on Allen Price's photo
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001

"Love all the pillows!"
Jun 10
Karen Schaefer commented on Allen Price's photo
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Bedroom Before pic

"Oh yeah...way too much!"
Jun 10
Karen Schaefer commented on Allen Price's photo
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bedroom make over

"Again, good work.  Pull your duvet half way back on the bed as it gives it a more posh and cozy feel, just make sure you have good sheets on the bed.  Then add 2 more main pillows to give it more depth."
Jun 10
 
 
 

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